Clipping rates: what clipping costs per 1,000 views

Clipping is sold by the view, and almost every seller quotes a price per 1,000 views. This page collects the ones that are published, in one table, with a link to the page each number came from and the date it was read. Figures on this page are as of September 2026.

It exists because the question "what does clipping cost" is usually answered with a range somebody made up. A range is easy to write and impossible to check. So every cell here is either a number a seller published on its own site, or a number a named publication reported. Nothing is estimated, nothing is averaged across sellers, and where a seller publishes no rate, the cell says so rather than guessing one.

Cite this page. The Clipping Rate Index, Seenfold, September 2026, https://seenfold.com/clipping-rates. Released under CC BY 4.0: quote it, chart it or republish it, with a link back.

Buyer-side rates per 1,000 views

What a buyer pays, per 1,000 views, on each seller's own published terms. "Sales call" means the seller's published path to buying requires booking a call before you get a price.

What each page says

The table above is the short answer. These are the words the figures came from, quoted from the page linked in each row, read on 17 September 2026.

• Seenfold. $1.50 per 1,000 verified views on a 1 month plan, $1.27 on 3 months, $1.05 on 6 months, with a minimum of 500,000 views a month. Two optional add-ons change the rate in the same checkout: a Tier 1 audience preference at $0.40 per 1,000, and the buyer's logo on every clip at $0.30 per 1,000.
• Whop Content Rewards. "Content Rewards clippers are, on average, paid $1 per 1,000 views. But it's up to you to set your rates." The documentation has the buyer "set how much you will pay per 1,000 views and your campaign budget", with a minimum and a maximum payout per video. Whop's setup guide: "There isn't a minimum budget requirement for content rewards."
• Vyro. No rate is published. "Set a budget and max CPM that's never exceeded." Billing: "You fund your campaign budget upfront. As verified views come in on approved clips, your balance decreases at your CPM rate. Unused budget at campaign end is refunded." Minimum: "Minimum budget is $1,000."
• Vues. No rate is published. "You set a CPM (cost per 1,000 views) and a total budget. You're charged only for approved views, and never more than your cap." No minimum budget appears on the page.
• Clipping Culture. The pricing table publishes an "Expected Average CPM" against each tier: under $1.25 at $15k, under $1.15 at $50k, under $1.00 at $100k and under $0.85 at $250k and above. "Managed campaigns start at $15k." Every tier's button books a call.
• Lumina Clippers. "Lumina's CPM is custom to the campaign, with budgets from $5,000 to $200,000+." The reach estimator on that page runs on an illustrative $2.50 to $4 and labels itself "Illustrative estimator" and "not a rate card". The price is built on a free strategy call.
• Clip Influence. The campaign calculator returns an "Estimated CPM Range $1.00 – $3.00" and the page says "the calculator is only a planning estimate" and that final pricing is scoped after a call. Minimum: "Most managed clipping campaigns start at $5,000+."
• Clipster. The music section carries one rate, written as "$130 CPM per million views" and described as the "sound promo starting rate". A CPM is already a price per 1,000 views, so the figure as published can be read more than one way, and this index does not convert it. The figure is carried here as published and flagged as open, and the next update will either carry a reading Clipster confirms or drop the figure. The pricing tiers are published as spend commitments rather than rates: Starter "$3K–$10K", Growth "$10K–$50K spend commitment", Scale custom, each with a button to book a sales call. One case study on the page is shown at a "$0.03 Blended effective CPM", which is a result and not an offer.

Seenfold's row is its published rate card and nothing else. The Tier 1 option is a preference applied when choosing creators, not a guarantee of where viewers are. Undelivered views are refunded to the card when the plan ends, except the first month if no footage ever arrives, and a plan renews for a new term of the same length at the same rate unless Seenfold emails a new rate at least 30 days before the term ends. The next update to this page will add Seenfold's own delivered averages, so the published rate can be read next to what campaigns on it actually cost per 1,000 views.

Creator payout rates per 1,000 views

What the person cutting and posting the clip is paid, per 1,000 views. These are a different number from the row above, and mixing the two is the most common error in reporting on this market.

Platform fees

On a marketplace, the rate the brand sets is not the whole bill. The one published fee we could read on the check date:

• Whop Content Rewards, 10%. The Content Rewards terms say Whop "will deduct from the Seller's Whop account a fee payable to Whop in the amount of 10% of all amounts paid from Seller to Participants in connection with the Offer". So a $1.00 payout rate is $1.10 out of the buyer's account, before anything the buyer spends on briefing, reviewing and chasing clips. Checked 17 Sep 2026.

Vyro, Vues, Lumina Clippers, Clipping Culture, Clip Influence and Clipster publish no separate percentage fee on the pages listed above. That does not mean there is none, only that there is none published, so this index does not carry a number for them.

How to read these numbers

Three different prices get called "the clipping rate", and they are not interchangeable.

• The buyer price per 1,000 views. What leaves your account for every 1,000 views delivered, with everything included: the creator, the fee, the management, the reviewing. It is the only number you can put in a budget.
• The creator payout per 1,000 views. What the person who cut and posted the clip receives. On a marketplace the buyer sets this number directly, which is why marketplace payouts and marketplace prices look almost the same. On a managed service the payout sits inside the price and is not published.
• The platform fee. A percentage on top of the payout, charged for running the market. Whop publishes 10%. A fee is the gap between "clippers are paid $1 per 1,000 views" and what the campaign costs you.

Two more things worth holding on to. A rate is not a delivery: a marketplace rate is what you offer, not what you get, and a clip nobody watches costs nothing and delivers nothing. And a minimum matters more than a rate at small sizes, because a $0.85 CPM inside a $250,000 commitment is not available to a buyer with $2,000.

For the mechanics behind the view counts these prices are charged on, see how clipping views are counted.

Method

What counts. A figure goes in this index when it is published on the seller's own public pages, or reported by a named publication, and expressed per 1,000 views or convertible to it by arithmetic we show. Each row records the page the figure was read from and the date it was read. Every source on this page was fetched directly on its check date, and quoted rather than paraphrased.

What is excluded. Private quotes and anything said on a sales call. Rates repeated in third-party roundups and listicles, unless we can read them on the seller's own page. Prices inferred from a seller's case-study results, because a result is not an offer. Estimates, midpoints and averages across sellers. Platforms that are not priced per 1,000 views at all, such as creator-hiring subscriptions like SideShift, whose published plans are a monthly platform fee rather than a rate on views.

When a page changes. If a seller stops publishing a figure, the figure comes out at the next update rather than living on with an old date attached. If a seller publishes a rate for the first time, it goes in.

How often it is updated. Monthly. Every source is re-fetched and every check date moves or the row changes. This edition is September 2026.

Corrections. If a figure here is wrong, out of date, or quotes your page in a way you would not recognize, tell us through contact and it will be fixed. Corrections do not wait for the monthly update.

Questions

What does clipping cost per 1,000 views?

On the published rates in this index as of September 2026, buyer-side prices run from under $0.85 per 1,000 views at a $250,000 managed commitment to an illustrative $2.50 to $4 on a custom agency CPM, with self-serve plans at $1.05 to $1.50. On marketplaces there is no published rate at all, because the buyer sets it. Every one of those figures has a source and a check date in the table above.

What is the difference between a buyer rate and a creator payout?

The buyer rate is what the campaign costs you for every 1,000 views delivered. The creator payout is what the person who posted the clip receives. On a marketplace you set the payout and pay a fee on top, so the two are close. On a managed service the payout is inside the price and is not published.

Do clipping agencies publish their rates?

Some do and some do not. On the check date, Clipping Culture published expected average CPMs by tier, Clip Influence published a calculator range, Clipster published one figure for sound promos in a form this index could not read as a per 1,000 rate, and Lumina Clippers published a campaign budget range with an illustrative CPM its page describes as not a rate card. Where nothing is published, this index says so instead of estimating.

How often is the Clipping Rate Index updated?

Monthly. Every source is fetched again, every check date moves, and anything a page no longer says is removed. This edition is September 2026.

Can I cite or republish these figures?

Yes. The index is released under CC BY 4.0. Quote it, chart it, or republish the tables, with a link to https://seenfold.com/clipping-rates. Journalists and analysts are welcome to ask for the underlying source list through the contact page.

Why do some sellers show a range instead of a rate?

Because a managed campaign is scoped: platform mix, niche, review requirements and volume all move the number, so the seller quotes after it knows the campaign. A published rate card is the opposite trade, the same price for everyone at that term, which is how Seenfold sells.