How to add your logo to clips: size, position and disclosure

To add your logo to clips, send clippers a transparent PNG in a light and a dark version, ask for it small in a top corner for the whole length of every clip, keep it clear of faces, captions and each app's own buttons, and make sure every paid post is disclosed wherever law or platform rules require it. That is the whole job; the rest of this guide is the detail behind each part.

It is written for brands running a logo clipping campaign, where creators post clips with your logo on screen and are paid by the views. The same rules apply if your own team is cutting the clips.

The logo file to send

• A transparent PNG. A logo on a white box looks like a sticker slapped on the video. Transparency lets it sit on any footage.
• A light and a dark version. Footage changes from shot to shot. A dark logo disappears on a dark stage; a white one disappears on a bright kitchen.
• The compact mark, if you have one. A small square icon reads better in a corner than a long wordmark squeezed to fit.
• Large enough to scale down. Send it bigger than it will be shown, so it stays sharp after the clipper sizes it.

Overlay, watermark or animated logo

Pick one style for the whole campaign. Clips from many creators look like one campaign when the logo is the same in every one.

Where to put it on a vertical video

Top corners are the safest place. The bottom and right edges of a vertical video are where TikTok, Instagram and YouTube put their own buttons, the creator's handle and the caption text, so a logo there gets covered on the phone even if it looks clean in the editor.

• Keep it off faces. Most clips are a person talking. A logo over a face makes the clip worse and your brand look careless.
• Keep it off the subtitles. Burned-in captions usually sit across the middle or lower third. The logo goes above them.
• Keep a margin from the edge. A logo pressed into the corner gets clipped by rounded screens and app chrome.
• Say which corner. Pick top left or top right and put it in the brief, so it does not move from clip to clip.

How big, and for how long

Small enough not to compete with the moment, large enough to read on a phone at arm's length. There is no platform rule for logo size, so judge it the way viewers will see it: ask for one test clip, open it full screen on a phone, and adjust before the campaign scales. A logo nobody can read is not branding, and a logo that blocks the speaker costs you watch time.

Ask for the logo on screen for the whole clip, from the first frame to the last. A logo that fades in late misses the viewers who scroll past in the first seconds. On a logo campaign, a clip where the logo was cropped out, covered or left off should not count as a logo view; how clipping views are counted covers the rest of the counting rules.

Platform rules on branded content and disclosure

A creator paid to put your logo on a clip has a paid relationship with your brand. That has to be disclosed wherever law or platform rules require it, and the logo itself is not a disclosure.

• TikTok. The content disclosure setting applies a "Paid partnership" label to the post, and TikTok's Branded Content Policy sets what can be promoted.
• Instagram. Meta's Branded Content Policies require paid posts to use its branded content tool, which adds the paid partnership label and gives the brand partner access to the post's insights.
• YouTube. The paid promotion setting in a video's details adds a disclosure label at the start of the video.
• The law. In the US, the FTC's guidance for influencers is to use a platform's tool in addition to your own clear disclosure, not instead of it.

Never ask a creator to hide, crop or remove a disclosure label, and do not place your logo where it covers one. Some categories, such as gambling, are restricted by region; check the platform's rules for yours first. Is clipping legal covers footage rights, which matter just as much: put your logo only on footage you own or have permission to use.

Logo instructions you can paste into a brief

Logo: use the attached transparent PNG, the light version on dark footage and the dark version on light footage.
Position: top right corner, with a margin from the edge. Never over a face, the subtitles or a disclosure label.
Size: small, readable on a phone at full screen. Send one test clip first.
Duration: on screen from the first frame to the last, in every clip.
Style: static, fully visible, no effects.
Disclosure: turn on the platform's paid partnership or paid promotion setting on every post.

The rest of the brief (footage, captions, off limits and how views are paid) is in the logo clipping campaign brief, with a full template.

What the logo costs on Seenfold

Your logo on every clip is an add-on of $0.30 per 1,000 views on top of the plan rate: $1.80 per 1,000 on 1 month, $1.57 on 3 months and $1.35 on 6 months, from 500,000 views a month. You upload the logo once with your footage, and the creators apply it to every clip. Plans renew for a new term of the same length at the same rate, unless Seenfold emails a new rate at least 30 days before the term ends. For the formats brands buy beyond a logo, read brand clipping campaigns. See pricing, clipping for brands, or how Seenfold compares with a clipping agency.

Questions

Where should a logo go on a TikTok, Reel or Short?

A top corner, with a margin from the edge. The bottom and right edges of a vertical video are where the apps put their own buttons, the handle and the caption, so a logo there gets covered.

What logo file should I send clippers?

A transparent PNG in a light and a dark version, preferably your compact mark rather than a long wordmark, sent larger than it will be shown so it stays sharp.

Is a logo on a clip a disclosure?

No. A paid logo is paid promotion, and it has to be disclosed wherever law or platform rules require it, using the platform's paid partnership or paid promotion setting.

Should the logo be on screen for the whole clip?

Yes. A logo that appears late misses viewers who scroll on in the first seconds, and a clip where the logo is missing or covered should not count as a logo view.

How much does it cost to add a logo to clips on Seenfold?

$0.30 per 1,000 views on top of the plan rate: $1.80 on 1 month, $1.57 on 3 months and $1.35 on 6 months, from 500,000 views a month.