Logo clipping campaigns: how they work and what they cost
A logo clipping campaign is a clipping campaign where every short clip carries your logo on screen. Independent creators post the clips on TikTok, Instagram Reels and YouTube Shorts from their own accounts, the logo stays visible for the whole clip, and you pay by the views the clips earn, usually per 1,000 views. It is the lightest form of branding in clipping: no script, no spoken mention, just your mark in front of a lot of people.
This guide covers the two kinds of logo clipping campaign, when a logo is the right buy and when you need a dedicated mention, how views are counted, disclosure, and what it costs. If clipping itself is new to you, read what a clipping campaign is first.
Two kinds of logo clipping campaign
"Logo campaign" is used for two different things, and it is worth knowing which one a seller means before you pay.
Your logo on clips of your own footage
Creators cut your podcast, keynote, founder interview or product demo into clips, and every clip carries your logo in a corner. The footage is about you, so the logo does a simple job: it keeps the brand attached when a clip travels without its caption, gets screenshotted or gets reposted. This is the version Seenfold sells, as an add-on to any plan.
Your logo placed on clips of other content
Clip pages that post entertainment, sports or gaming moments add your logo, often with a short call to action, to whatever they are posting. Your brand rides along on content that has nothing to do with you. As of October 2026, Clipster's page for advertisers lists "Sound promo or logo placement" in its Starter tier and "Free animated logo creative" in its Growth tier, and names logo placements among the formats for iGaming and online casino brands.
The second kind can reach large audiences cheaply, but check two things first. Who owns the footage the logo sits on, since a brand mark on a clip of someone else's broadcast puts your name next to content its owner never licensed. And whether your category is allowed: platforms restrict paid promotion for some categories, such as gambling, by region.
When a logo fits, and when you need a mention
| Logo on the clip | Dedicated mention or clip about you | |
|---|---|---|
| What the viewer gets | Your mark, seen for the length of the clip | Your product, your founder or your show, explained in their own words |
| Best for | Recognition: a name people already half know, a launch they should keep seeing, a brand that sells on familiarity | Action: a listen, a sign-up, a download, a search for your name |
| Effort | A logo file and placement rules | Footage with real moments, and a brief |
| Weakness | A viewer can watch the whole clip and never learn what you do | Needs footage worth watching |
The simple rule: if the viewer needs to understand something before they act, a logo will not do it alone. Most brands get the most from both together, clips of their own footage with the logo on every one, so the clip explains and the logo is remembered.
How views are counted
The counting should be the same as any clipping campaign: views read from the view counts TikTok, Instagram and YouTube show, on live posts only, counted from the moment each post went up. For a logo campaign, add three checks.
- Only clips that carry the logo count. A clip where the logo was cropped out, covered or left off is not a logo impression.
- The logo is on screen for the whole clip. Agree this in the brief, along with its size and position.
- Fake views are excluded. Bot views and view farms are not views, with or without a logo. How clipping views are counted has the detail.
Briefing the logo
- Send a transparent PNG in a light and a dark version, so it reads on any background.
- Set the position. Top corners are safest. The bottom and right edges of a vertical video are where each app puts its own buttons and caption text.
- Keep it small. It should be legible on a phone without covering faces or captions. A logo that blocks the moment makes the clip worse and the brand look worse.
- Say what else goes in the caption. A handle or link in the post caption turns recognition into a path to you.
Disclosure
A creator paid to put your logo on a clip has a paid relationship with your brand, and that has to be disclosed wherever law or platform rules require it. The FTC's guidance for influencers covers paid endorsements in the US, and TikTok applies a "Paid partnership" label through its content disclosure setting. A logo is not a disclosure, and a small logo is not a reason to skip one. Never ask a creator to hide or remove a disclosure. Is clipping legal covers the wider rules.
What a logo clipping campaign costs
Logo campaigns are priced by the view, like the rest of clipping. On Seenfold, your logo on every clip is an add-on of $0.30 per 1,000 views on top of the plan rate:
| Term | Plan rate per 1,000 | With your logo | 500,000 views a month with logo |
|---|---|---|---|
| 1 month | $1.50 | $1.80 | $900 a month |
| 3 months | $1.27 | $1.57 | $785 a month |
| 6 months | $1.05 | $1.35 | $675 a month |
The minimum is 500,000 views a month. Other sellers price logo placement inside a campaign budget or a spend commitment rather than as a separate rate; the clipping rate index lists every published rate with its source and date. To size a plan, use the clipping cost calculator, and for what moves the number, read how much a clipping campaign costs.
Where Seenfold fits
Seenfold runs the first kind of logo campaign: clips of your own footage, with your logo on every one. You choose the views you want a month, upload your footage and logo, and write a short brief. Independent creators clip it and post it from their own accounts on TikTok, Instagram and YouTube, and every clip, its creator and its views are on your dashboard. There is no call to book. Plans renew for a new term of the same length at the same rate, unless Seenfold emails a new rate at least 30 days before the term ends. See pricing or clipping for brands.
Questions
What is a logo clipping campaign?
A clipping campaign where every clip carries the brand's logo on screen. Independent creators post the clips from their own accounts and are paid by the views the clips earn, usually per 1,000 views.
Is a logo campaign cheaper than a dedicated mention?
Usually per view, because it asks less of the creator. It also does less: a viewer sees your mark but may never learn what you do. Clips of your own footage with your logo on them do both jobs at once.
Do logo clips need a disclosure?
Yes, wherever law or platform rules require it. A paid logo is paid promotion, and the logo itself does not count as a disclosure.
How are views counted on a logo campaign?
From the platforms' own view counts, on live posts only, from the moment each post went up, and only on clips where the logo appears as briefed. Fake views should never be paid for.
How much does a logo clipping campaign cost on Seenfold?
The plan rate plus $0.30 per 1,000 views for the logo: $1.80 on 1 month, $1.57 on 3 months and $1.35 on 6 months, from 500,000 views a month.
More from the blog
- How to clip a podcast, step by stepHow to clip a podcast: find the moments, cut, reframe vertical, caption, and post to Shorts, Reels and TikTok. The tools, the cadence, and the mistakes.
- How to hire clippers: freelancers, agencies or a platformHow to hire clippers: freelance clippers vs a clipping agency vs a per-view platform, what to pay, how to vet them, and what the contract should say.
- Clipping services and companies: what they do and costClipping services explained: what a clipping company does, the four kinds of company, what each charges per 1,000 views, and how to pick the right clipping service.