Logo clipping campaign brief: a template you can copy

A logo clipping campaign brief is a one-page note that tells every clipper the same seven things: what footage to cut, where your logo goes and for how long, what every caption must carry, what is off limits, how to disclose, how many views you want, and how those views are counted and paid. Clips from dozens of creators look like one campaign when they all work from the same page.

Below is what each part of the brief should say, a template you can copy, two filled-in examples, and how the views are counted and paid. If the format itself is new to you, read what a logo clipping campaign is first.

What a logo clipping brief contains

1. The goal. One line. Recognition for a name, or a specific action: a listen, a sign-up, a download. It tells clippers which moments to pick.
2. The footage. Links to the long videos they may cut from, and anything inside them they may not use.
3. The logo. The file, the corner, the size, the style, and that it stays on screen for the whole clip. How to add your logo to clips has the detail on each.
4. The caption. The one handle or link every caption must carry, so a viewer who wants more can find you.
5. Off limits. Topics, claims and cuts you never want posted. For brands the usual list is competitors, pricing, overstated claims, politics and profanity.
6. Disclosure. Every post uses the platform's paid partnership or paid promotion setting, wherever law or platform rules require it.
7. Views and payment. How many views you want a month, on which platforms, and how they are counted and paid.

What a brief should not try to do is pick the moments. Finding the part of a long video that holds a stranger's attention is the clippers' job, and a brief that lists timestamps usually gets worse clips than one that states the goal.

The template

Copy this, fill in the brackets, and delete any line that does not apply.

Campaign: [brand or show name]
Goal: [recognition for the name / a specific action: listen, sign up, download]
Footage: [links to the long videos]. Do not use: [segments, guests or topics to leave out]
Logo file: [link to the transparent PNG, light and dark versions]
Logo position: [top left / top right], with a margin from the edge. Never over a face, the subtitles or a disclosure label
Logo size and style: small, static, readable on a phone at full screen
Logo duration: on screen from the first frame to the last, in every clip
Every caption carries: [@handle or link]
Off limits: [competitors, pricing, overstated claims, politics, profanity, anything else]
Disclosure: turn on the platform's paid partnership or paid promotion setting on every post, wherever law or platform rules require it
Platforms: [TikTok, Instagram, YouTube]
Views: [number] a month
Counting: platform view counts on live posts, from the moment each post went up, only on clips that carry the logo as briefed. Fake views are not counted

Two filled-in examples

These are illustrations of how the template reads once filled in, not real campaigns.

A podcast with a logo on every clip

Goal: more listeners for the show.
Footage: the last ten full episodes on YouTube. Do not use: the ad reads, or the episode with the guest who asked to stay off social.
Logo: the show's square mark, top right, static, on screen for the whole clip.
Every caption carries: the show's handle.
Off limits: politics, private details, spoilers from the bonus episodes.
Views: 500,000 a month on TikTok, Instagram and YouTube.

A software launch

Goal: sign-ups for the free trial.
Footage: the founder's two podcast interviews and the launch demo. Do not use: the roadmap section of the demo.
Logo: the app icon, top left, static, on screen for the whole clip.
Every caption carries: the link to the sign-up page.
Off limits: competitors by name, pricing, unreleased features, any claim the product does not make on its own site.
Views: 1,000,000 a month on TikTok, Instagram and YouTube.

How the views are counted

The brief should say how views will be counted, because that is the number you pay on. A fair count reads the view counts TikTok, Instagram and YouTube show, counts only posts that are still live, and starts from the moment each post went up. On a logo campaign, add one rule: only clips that carry the logo as briefed count. Bot views and view farms are not views and should never be paid for. How clipping views are counted explains what each platform calls a view and how to check the numbers yourself.

How the views are paid

Logo campaigns are paid per 1,000 views: views divided by 1,000, times the rate. What that rate is, and who sets it, depends on the seller.

• A marketplace. You set the payout per 1,000 views and fund a budget, and the platform adds its fee. As of September 2026, Whop says Content Rewards clippers are paid $1 per 1,000 views on average and its terms set a 10% fee, so a $1.00 payout costs $1.10 per 1,000, before the hours spent reviewing clips.
• A managed agency. The rate is usually scoped on a sales call. As of September 2026, four of the eight sellers on the clipping rate index require a call before giving a price.
• A published rate card. The rate is the same for everyone on the same terms. On Seenfold, your logo on every clip adds $0.30 per 1,000 to the plan rate.

On Seenfold, each month bought has 30 days to deliver. Views still owed roll into the next month, and anything undelivered when the plan ends is refunded to your card at the rate you paid for it, except the first month if no footage ever arrives. To price a different volume, use the clipping cost calculator.

Brief mistakes that cost views

• Two links in the caption. Viewers follow one. Pick the one that matters.
• A logo with no position. Every clipper puts it somewhere different, and some put it where the app's buttons cover it.
• Footage nobody may use. Sending ten episodes and ruling out eight leaves too little to cut. Send what you are happy to see clipped.
• An off-limits list that is the whole subject. A podcast about politics cannot rule out politics. Rule out the specific things: names, claims, cuts out of context.
• No word on disclosure. Say it in the brief, so no creator has to guess.

Where Seenfold fits

On Seenfold the brief is short by design. Checkout already records who the campaign is for, the goal and the views you want a month. After payment you upload your footage and your logo, add the handle or link for every caption, and tick what is off limits from five suggestions for your kind of campaign or type your own. Independent creators clip the footage with your logo on every clip and post it from their own accounts on TikTok, Instagram and YouTube, and every clip, its creator and its views are on your dashboard. Plans renew for a new term of the same length at the same rate, unless Seenfold emails a new rate at least 30 days before the term ends. For the other formats brands buy, read brand clipping campaigns. See pricing, clipping for brands, or how Seenfold compares with a clipping agency.

Questions

What goes in a logo clipping campaign brief?

Seven things: the goal, the footage, the logo rules (file, position, size, style, duration), the handle or link for every caption, what is off limits, disclosure, and the views wanted with how they are counted and paid.

Should a brief tell clippers which moments to cut?

Usually not. State the goal and what is off limits, and leave the choice of moments to the clippers. Finding what holds a stranger's attention is their job.

How are views counted on a logo clipping campaign?

From the view counts TikTok, Instagram and YouTube show, on live posts only, from the moment each post went up, and only on clips that carry the logo as briefed. Fake views are not counted.

How are logo clipping views paid?

Per 1,000 views. On a marketplace you set the payout and pay a platform fee on top; managed agencies usually scope a rate on a call; Seenfold publishes its rate, $1.80 per 1,000 with the logo on a 1 month plan.